Ludogogy — Learning with Engagement
AI and gamification consultancy helping organisations navigate the intersection of artificial intelligence, game-based learning, and education.
Ludogogy (from Latin ludus = play/game + Greek -gogy = leading/teaching) is Dr Simon McCallum's consultancy specialising in gamification and AI interventions. Founded in 2021, Ludogogy draws on over two decades of academic research and industry experience to deliver practical, evidence-based strategies for organisations seeking to harness the power of games, AI, and engagement-driven design.
Ludogogy works with government agencies, educational institutions, and private industry to develop AI policies, design gamified systems, and create meaningful learning experiences. Services span from strategic consultation on national AI readiness through to hands-on workshop facilitation and bespoke game-based learning design.
Note: Ludogogy (ludogogy.co.nz) is separate from ludogogy.co.uk / ludogogy.professorgame.com, which is a UK-based magazine on game-based learning. While both share a passion for the intersection of games and education, they are independent entities.
Recent Writing
Articles and essays published on ludogogy.co.nz exploring AI, education, and game-based learning.
Prompt Engineering, Prompt Craft, and Prompt Poetry: Communicating with AI Models
A three-tiered framework for AI prompting that distinguishes between the technical discipline of prompt engineering, the practical art of prompt craft, and the creative expression of prompt poetry. Explores how our relationship with AI language models requires new vocabulary and new ways of thinking about human-machine communication.
Read article →The AI Paradox: When Efficiency Undermines Learning
Examines the assessment crisis emerging as AI enables students to produce polished output with minimal cognitive investment. Argues that the fundamental challenge is not detecting AI use but redesigning assessment to ensure genuine learning occurs regardless of the tools available.
Read article →